Alex's Lemonade Stand: Our Charity of the Month

CAMP <3's our charities of the month. We especially love linking up with local businesses who support charities in unique ways. Northwestern Mutual has been a part of CAMP since the very beginning- we've hosted numerous group rides for their team, and we've loved getting to know their employees. So when it came time to pick a charity for June, we decided on Alex's Lemonade Stand, NM's charity of choice. You might have heard of this organization through Lauren B- all proceeds from her birthday ride went toward supporting Alex's Lemonade Stand. Read on to find out more about this amazing nonprofit and all of the ways you can help support it. 

Did you know that less than 10% of cancer research-related funding goes toward childhood cancer, making it the least funded? There is still so much work to do in terms of supporting childhood cancer research, and Alex's Lemonade Stand is doing its part to fix this problem. It all started with a little girl named Alex who was diagnosed with cancer at a young age. Though she was the recipient of cutting-edge research and treatment options, she wanted to help the kids who weren't so lucky. She hosted her first lemonade stand when she was only 4 years old, so she could help other kids afford the treatment she was receiving. She went on to raise over a million dollars, and though she eventually lost her battle with cancer, her legacy lives on to this day. The focus of Alex's Lemonade Stand is to provide and pay for cutting-edge research for kids with cancer, but they have also started to fund travel arrangements for families, so parents can be with their kids no matter where treatment is occurring. 


Northwestern Mutual is passionate in its support of this amazing nonprofit, as they host four signature events each year with all proceeds going towards Alex's Lemonade Stand. The Superhero Pub Crawl just occurred a couple weeks ago, and it was a major hit. We can't wait until next year! Night at the Museum is coming up on July 8th at 6PM, and its goal is to be a family-friendly occasion where all ages can get involved. The theme this year is superheroes, so get your costumes ready! The Love McKinley Golf Tournament is being held on July 14th- you can get more information about it here. We're looking at you, golfing dads! Their biggest event is the Lemon Drop, which will be held this year on November 9th from 6PM-9:30PM at The Vault downtown. Keep your eyes peeled for more information about this amazing event- we had some members of the CAMP fam attend last year, and they couldn't stop raving about it! 

If you want to support Alex's Lemonade Stand, you should start by attending Lauren B's Pedal With Purpose ride this week on Saturday at 8:30AM. She loves teaching these charitable rides, and it's bound to be a really special experience. However, there are so many other ways you can help outside of just attending this ride, and we'd love to see our CAMPers in action in the community! Maybe you might consider attending one of the above events, or even getting your company to sponsor Lemon Drop in November. Email if you're interested in sponsoring! And if you have little CAMPers, consider hosting a lemonade stand in support of Alex's Lemonade Stand. You can find more information about doing this here

Can't wait to see y'all at the Pedal With Purpose ride on Saturday!